The Importance of Marketing - How to Market Properly
In fact, I'd go further and say not only are there almost no problems in business that can't be overcome by good marketing, but also an effective marketing system is the most valuable asset your business will ever have.
How to Market Properly - 3 tips for Determined Entrepreneurs
- Stop the hard-sell.
The importance of marketing notwithstanding, you'll still do better in the long run if you focus on the long-term value of your customers and clients rather than the short-term view of making a sale.
Yes, making sales is important, but in many ways it should be the last thing you try to do, not the first (or, to be more accurate, it should be the end of the beginning, the consummation of your seduction of the prospect, and the first sale of many -- and that's why it's worth taking your time).
- Look after your prospects, and they'll look after your profits.
This isn't to say you should roll over like an obedient dog to have your tummy tickled in the hope of a treat, but it does mean you should put your customer first.
Why? Because they are putting themselves first, and since you want something from them, and they can easily choose to go to your competitors, you need to give them that Big Reason to choose YOU instead of them.
Thus, it pays to focus on finding ways to astonish, amaze and delight them so they won't dream of going elsewhere.
And you can't do that if the only thing they ever hear from you is "please buy my stuff".
- Seth Godin called it 'permission marketing', but it really is nothing new: focus your attention on getting contact details and permission to begin a dialogue with your prospects.
This is the one thing I have real trouble with getting over to my clients.
Most of them seem too afraid to let go of the need to sell and begin their relationship with their future clients and customers by giving away valuable information in exchange for their details.
Fact is, though, it's the most effective way to sell.
34%, using some pretty basic and very low-key sales strategies in the emails we send.
It really is that easy.
Want to discover more about marketing yourself profitably?