Business Opportunity - Higher Search Engine Rankings by Changing Your Internal Linking!
By doing this, you will optimize your site for your keyword and keyword phrases so that search engines like Google can index your site properly.
What we are talking about here is your internal linking between pages.
What many people do (and properly so) is have the pages on their web site pointing to other locations and pages within their site.
We all do this so our visitors will know where to go when they are looking for something.
The goal is to make it intuitive for visitors to "get around" and enjoy their experience.
That said, here is where many go wrong.
Search engines literally just see text when they visit your web site.
When they arrive to index your site, they only pull up the html code and text.
Html code is just text! If you are unable to point out to search engines the correct topic (keywords) for each page and all pages are linked to each other, search engines have difficulty figuring out what your site is all about.
Again, this reflects negatively as far as what keywords you are striving for.
Search engines might see a spider web full of links which within your site, might be chaotic.
There would be no sense to the data they scraped from your site.
Here's what you do to fix that.
You insert "nofollow" tags to links you "do not" want Google or the other search engines to index.
By doing so, you create what they technically call "silos" or "themes".
Nofollow commands tell the search engines to ignore that specific link! In other words, you have a home page typically followed by pages of topics or categories.
Your front page has links pointing to the other pages within your site.
All of your other internal pages probably have links pointing back to the main page as well as many of the other pages within your site.
To create the "silo" effect, place "nofollow" tags at the end of your links which point "Back" to your front page as well as other pages.
You should place "nofollows" on all links other than the links filtering "out" from your front page.
To the eyes of the search engines, they can now follow what you are doing because you are spreading or "cascading" links only from the first page.
If you have a complex site in which a specific page might point to another internal page but none of your "other" pages go there, do the same thing.
Use your nofollow tag on the "return" link.
To accomplish this, just add the command 'rel=nofollow' to the end of your links.
What you are attempting to accomplish is to create your web site with a main theme followed by categories and subcategories.
All you are doing is eliminating confusion for search engines.
Remember that it is your keywords and keyword phrases you are doing this for.
Your theme, categories, and subcategories should all have your keywords imbedded in them.
The nofollow command does "not" stop Google from looking at it technically.
It does keep Google from indexing the content from the page it is linking to.
This is a good thing and will make your "complete" web site more competitive in search engine ranking positions.
The higher you rank in Google for your keywords, the more monetized your site becomes for your business opportunity!